Starbucks is a great example of a company who does business well and who is aware of the possible conflicts in business that could arise. The reading, Information Sharing and Indication and Warnings, talks about communication as a key asset in businesses working together and getting messages sent across business networks.
Starbucks is aware of that need to communicate and act on different conflicts that come their way. This company seems to have been prepared for many different things that could happen and they are quick to respond and recover in an ethical way. For example, with the Sept. 11 water bottle incident and also in the incident with the Fair Trade coffee. Starbucks is so concerned with their reputation and quality and effectiveness as a business, that they will go the extra mile to prepare for different circumstances.
They have made a great name for themselves and thus have earned the right to be the most glorified coffee company in the world.
They have stuck to their 6 principles and have reached their company goals by doing business ethically correct and that is pleasing to their customers.
Now can we get a latte? Sweet.
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