Professional Definitions of PR (week 1)

Public Relations

The main purpose of PR, from the different definitions I gathered, is planning. Planning ahead. Preparing for what may, could, might, and will come. Knowing how the public will respond to different tactics, and developing plans to mediate their thoughts with the truth of the organization being under criticism. Knowing how to communicate effectively and purposefully to the public in order to keep chaos low and order in place. It is the protection of an organization's or person's reputation--sometimes deceiving, dpending on the PR practitioner/firm. But can often times be an honest profession as well. It establishes and maintains a good reputation and good communication and good standing between an organizaion/business and it's audience/publics. PR is often the backbone of an organizations success/failure, and can either make or break its reputation and good standing.