Wednesday, December 13, 2006

Same World, Different Cultures (week 14)

In doing business in this world, people need to be very aware of cultural differences as far as international communication goes.
Every culture has different attitudes toward various issues and ways of doing things, and sometimes these lines get crossed and people can get very offended and ruin business relationships if they do not know how to communicate inter-culturally with other countries and people different from them.

There are many cultural attributes that need to be addressed in raising awareness about interacting with those different from you in business:

ATTITUDES ABOUT TIME
The pace of life is different in every culture. Whether it's the time they eat dinner, how long they take lunch breaks, how they view being punctual/not punctual, when to have meetings, how long to hold meetings, are all things to consider in dealing with cultural time differences.

ATTITUDES ABOUT FORMALITY
Issues like how to address people (Mr./Mrs, shake hands, bow, greet with a kiss, hug). It is important to know how to greet those from different cultures, because this is ususally the first impression you make, and you don't have room to make a big blunder.

ATTITUDES ABOUT INDIVIDUALISM
USA has many entrepreneuers, but some other cultures dont' believe in individual business workings. They work as a team at all times. This is imprtant to know when working interculturally. How do they view the individual vs. group.

ATTITUDES ABOUT RANK AND HIERARCHY
Always know the social status of the business individual you are meeting with. And address him acordingly. Be aware of how to honor other people of different cultures. It is flattering and respectful and makes a good impression on them.

ATTITUDES ABOUT RELIGION
This is ususally a serious and touchy subject accross cultures. Make sure to be aware of different religious traditions, holidays and honor those. This is a huge way to gain respect and show respect.

ATTITUDES ABOUT TASTE AND DIET
Religion an dother cultural influences often affect the way some cultures consume certain meals and foods. be aware of those rules and regulations, and plan meals accordingly.

ATTITUDES ABOUT COLORS, NUMBERS, AND SYMBOLS
Traditions and superstitions vary in different cultures. Hand signs, numbers, shapes, logos all differ. One hand sign may be accepted in one culture, but very disrespectful and vulgar in another.

ATTITUDES ABOUT ASSIMILATION AND ACCULTURATION
Some cultures are more stubborn and will not adjust to other cultures, no matter what. Be flexible in demanding things like this to others, and be as accommodating and respectful of their traditions as you can.

Marketing vs. Public Relations (week 13)

Though marketing and public relations have some similarities, along with advertising, and though these three work hand-in-hand in some instances, there are differences. I will mainly focus on PR vs. marketing.

Public Relations is focused on MANY different publics, while marketing is focused on one major public, one major target market--the consumer.

Public Relations works with managing relationships between organizations and their publics. Marketing focuses on researching, creating, refining andpromoting a product/service and distributinng that to consumers that are targeted with this particular product.

however, though there are differences, marketing DOES affect public relations. PR practitioners are learning some aspects of marketing on the job such as using direct mail, product packaging, and other forms. Marketing also increases communications options of marketing public relations practitioners.

PR has also influenced marketing. It is a two-way process: They have to listen to their publics just like marketers do.

Crises Can Bring Positive Results (week 12)

A "Window of Opportunity" opens between the warning and point-of-no-return stages of a crisis. There are many potential benefits that can come out of a crisis, is planned and executed the correct way:

1. Heros are born.
2. Change happens, where it ususally wouldn't otherwise.
3. Problems are faced that normally wouldn't be addressed.
4. Attitudes, behavior of people are changed.
5. People who are hindering business are replaced with new people with fresh ideas.
6. New strategies evolve by learning lessons through the crisis.
7. Businesses develop early warning systems. Experience will cause them to be aware of warning signs and occurrences to detect future crises.
8. Confidence in employees and new competetive edges appear from the sense of teamwork in properly dealing with a crisis as a team, as a business.

The Internet Isn't ALL Good (week 11)

In chapter 11 on pages 365- 369, the book talks about issues with using the internet, and how the internet does not solve EVERY problem. Though the internet has widely expanded communication in such a huge information age as ours, there are several problems/issues the internet causes that a PR practitioner should know.


THE ONLINE GENERATION GAP
Moast seniro citizens do not use the internet, because they were not raised on it for most of their lives. And many of them will never give in to using the internet. So, in order to send out mass information to everyone, this is a serious thing to consider.

THE GLOBAL DIGITAL DIVIDE
Different cultures respond and do business in different ways. They all use the internet in different ways and access information in different ways. Language barriers online present problems sometimes, considering not all internet users around the world are English-speaking.

INTERNET RESEARCH PROBLEMS
Much of the research online is not completely accurate, and it is hard to find actual scholarly journals and pieces of work that are reliable. Though there is SO much info online, much of it is unreliable.

UNWELCOME VISITORS
Spam mail, viruses, spim, andhackers present privacy problems, and interent usage can be dangerous to one's identity if they are not careful.

PASSIVE COMMUNICATION
People have to go TO the website to see the information. The company no longer comes TO the audience/client. Also, emailing is a passive way to communicate and has TOO often replaced personal, one-on-one phone or face-to-face conversations. Communication and messages can be misconstrued.

CAREER IMPLICATIONS
Computer technology, over time, becomes more user-friendly, causing tech jobs to be few. These kinds of jobs: webmastering, etc. will not be needed over time, because people are learning to do everything themselves.

Tuesday, December 12, 2006

Barbie Makes Headlines (week 10)

Public Relations, news stories, press releases--they don't have to be boring. They CAN be creative. And from this case study, on page 342-344, it is proven that creativity in the right context and done excellently produces incredible effects.

One lady, who wrote a news release about Barbie and Ken's "break-up", portraying them as real people with real feelings, practically poking fun at them, did very well at entertaining AND informing her publics.

Mattel did a great job at attracting audiences to read the release and pursue more information regarding this split even further. Barbie sales soared, after going down for quite a while; other companies like flower shops and pharmeceutical companies played off this news release to promote their business, and Mattel gained great coverage and respect for this quirky release of information.

Everyone likes Barbie. Everyone has had some sort of encounter with barbies in their life, and producing such a whimsical and clever piece as this one was a smart marketing tactic for Mattel.

Creativity done well.

Monday, November 20, 2006

Fact Sheet Ideas (week 9)

FACT SHEET:

List history, information, treatments, prevention tactics, types of the flu, medicine, flu shots, and symptoms so that employees can be informed about what the bird flu is, how to detect it, treat it and prevent it

Contact information of all employees and directors

List of essential and nonessential employees

List of websites, ressources, doctors, ,etc. for employees to get more informations from and treatment if needed.

Guidelines and procedures for employees and business continuity plans. What to expect, how payroll will be issued, the temporary dates that the offices will be closed, how to work from home, set up a blog, email, etc. in order to be able to work from home

Home care for the elderly, tutoring/care for employees kids who have to be out of school

Business Continuity (week 8)

FEDERAL RESERVE BANK OF CLEVELAND
http://www.frbservices.org/BizContinuity/NatCash.html

Employees need to be informed on what kinds of disruptions they ned to anticipate if a disaster was to occur.
Communication is important here because employees are directly handling customers' money and cash orders. If ordering channels become unavailable, or if their office closes down temporarily, the employees need to know what offices are available/accessible. Employees will need to know contact numbers of other financial institutions in order to direct orders there if their current institution is down. They will need to know where to direct customers temporarily until their offices are back up and running.

Andrew Fernandes, from www.continuity central.com says about communication:
"Effective and proactive communication will create and build the perception that the organization is under control; that the company knows and understands what is happening; and that it will resolve the situation. No matter how big or small an organization, creditability can be gained or lost during a crisis."


FRANKLIN TEMPLETON INVESTMENTS
http://www.franklintempleton.com/retail/jsp_cm/home/bus_conn_plans.jsp

Communication is important here because employees need to be informed of alternate communications between Franklin Templeton and its customers, if a disaster or disruption were to occur. Also, they need to be notified if they are going to be transferred to another location temporarily, where their other employees will be located, contact information for other branches, etc.


In communicating with employees, a business should consider their location(where they live), how far they drive to work, their payroll, their position in the company (essential or nonessential employee), the days they work inorder to plan face-to-face meetings, what employees will do if they cannot come to work, the diversity of employees, the different needs of each employee, etc.

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Difference of isolation and quarantine, according to: http://www.healthliesexposed.com/articles/article_2006_03_24_3052.shtml

"Isolation refers to the separation of persons who have a specific infectious illness from those who are healthy and the restriction of their movement to stop the spread of that illness. Quarantine refers to the separation and restriction of movement of persons who, while not yet ill, have been exposed to an infectious agent and therefore may become infectious. Both isolation and quarantine are public health strategies that have proven effective in stopping the spread of infectious diseases."

Monday, October 16, 2006

Discussion Questions (week 7)

2. Starbucks might have been defensive at first, but very quick to recover for the wake of their reputation, expecially in the most critical of times. The attitude and tone of Sept. 11 ws emotional, sensitive, and cautious, and Starbucks HAD to respond in a beter way in order to maintain their sensitivity to the terrorist attacks. They had to respond in such an extreme way in order to save face, and they did well. I think it's crazy how much the world revolves around making sure every customer is perfectly pleased and satisfied, even if the company has done nothing intentionally wrong to them. But, like we've studied before, the customer is always right and he dictates what businesses do.

5. I'm not sure if I completely understand the principle Immanuel Kant is trying to explain--categorical imperative. It is a little confusing to me, but if I interpret right (after reading it a couple times) he is saying to make a decision that might be unethical in the process but that ensures success for everyone in the future. SO, if he means that, then I would think his advice to Starbucks would be to do just what they did--buy fair Trade Coffee because it benefited everyone in the end. Although Starbucks did not have to do anything unethically, they probably followed what Kant might have told them to to do.
I don't know. This question was a little confusing to me.

Starbucks knows what's up (week 6)

Starbucks is a great example of a company who does business well and who is aware of the possible conflicts in business that could arise. The reading, Information Sharing and Indication and Warnings, talks about communication as a key asset in businesses working together and getting messages sent across business networks.
Starbucks is aware of that need to communicate and act on different conflicts that come their way. This company seems to have been prepared for many different things that could happen and they are quick to respond and recover in an ethical way. For example, with the Sept. 11 water bottle incident and also in the incident with the Fair Trade coffee. Starbucks is so concerned with their reputation and quality and effectiveness as a business, that they will go the extra mile to prepare for different circumstances.
They have made a great name for themselves and thus have earned the right to be the most glorified coffee company in the world.
They have stuck to their 6 principles and have reached their company goals by doing business ethically correct and that is pleasing to their customers.
Now can we get a latte? Sweet.

Monday, October 02, 2006

Chapter 4: Thoughts on "Quick Break 4.4" (week 4)

"The Customer is Always Right."

I'm not gonna lie...this is the most interesting thing I found in this chapter, because it's hilarious. It's funny how we have created this business system in America that stands on the motto....actually, that THRIVES on the motto: the customer is always right. Businesses HAVE to cater to every need of the customer, b/c they have to save and maintain their solid reputation.
This reminds me of the restaurant industry. I cannot think of a more appropriate example than waiting tables.
A customer wants to sit at the completely opposite table you originally sat them at: take them there--do what they want.
A customer thinks his food is not hot enough: Comp his meal and give his a gift certificate for $50 to ensure that he will come back (and not tell his friends his "terrible" experience with cold food...)
A customer calls you an idiot and belittles your profession, embarrassing you in front of the whole restaurant: You kindly smile and say, "Yes, you're right....one day, though I hope to be just like you. Thank you for the advice."

Those are extreme examples, but believe me...I've come very close to having to deal with these kinds of situations. We live in a consumer-driven, highly-manipulative society. Businesses and organizations HAVE to cater the customers' needs, no matter how crazy or unfair they are, in order to thrive as a successful business that the public loves. It's a constant competition: Which businesses can get MORE customers by way of meeting their exact needs and catering to their ridiculous requests while possibly compromising their standards and their dignity...just to keep even ONE customer.
But this is the American dream we live in, right folks? I just thank God there's something more...

Chapter 3--thoughts (week 3)

The story of Ivy Lee is very interesting. He was a man of good intentions, intelligence, and wisdom, yet very misunderstood.
He represented clients that were controversial to the public, but that turned out to be legitimate. He supported the alliance with the Soviet Union, yet was looked down upon greatly because of the timing in his affairs: Russia was generating a bad communist reputation. However, years later, this alliance let to victory in the infamous WW2. During the Nazi reign in Germany, Lee's intentions were to minimize their power and influence them in a positive way...a somewhat naive, yet honest and blameless approach to bringing peace. I feel bad for the guy. His reputation has been that of a negative and even treasonous one. But he never meant to betray his country, his country's reputation, their power. He only meant good.
But I guess some people are misunderstod because of the way they go about things.
I like this guy, though. He seemed to be a non-conformist in a way. He did what was right, no matter how he was perceived initially. And most of the time, he proved worthy of his post.
I feel bad that he had to go to his grave with this terrible association with the Nazi regime, when all he was trying to do was bring peace with that nation.

Professional Definitions of PR (week 1)

Public Relations

The main purpose of PR, from the different definitions I gathered, is planning. Planning ahead. Preparing for what may, could, might, and will come. Knowing how the public will respond to different tactics, and developing plans to mediate their thoughts with the truth of the organization being under criticism. Knowing how to communicate effectively and purposefully to the public in order to keep chaos low and order in place. It is the protection of an organization's or person's reputation--sometimes deceiving, dpending on the PR practitioner/firm. But can often times be an honest profession as well. It establishes and maintains a good reputation and good communication and good standing between an organizaion/business and it's audience/publics. PR is often the backbone of an organizations success/failure, and can either make or break its reputation and good standing.

Friday, September 15, 2006

What is Your Definition of PR? (week 2)

Public Relations, according to the general public:

"A way to relate with the public. Promoting certain activities or a way the media connects with the people."

"Representing a company, being a spokesperson for a company, being able to cover up people's mistakes when something has gone wrong, trying to keep the peace with your customers."

"Talking to people and connecting people to others."


These were "wild guesses" taken from 3 different people when asked, "What is your definition of Public Relations." I was actually pretty impressed with the second answer. She came pretty close to one aspect of PR. "Trying to keep the peace with your customers." Representing a company is not all glamour and pizzaz. It is hard work. It is a huge responsibility to handle situations with dignity and honesty, trying to please customers and keep customers, while protecting your company's image at the same time--even when they are wrong. Hmmm...I wonder if all PR reps are always completely honest, or if there is always some dishonesty in representing their company well.

I've learned that PR is not all publicity. There is alot of behind the scenes work....tasks and duties that NO one ever sees or recognizes. PR is such a vague idea, and for a long time, I thought of it as something very simple.
I'm excited to learn more of what that even looks like, what kind of jobs there are avaiable, and if it's really al that it's cracked up to be. Because up until now (and I'm graduating in May), I still don't have a clear picture of what PR really is, and where I would be an asset in that field.

Wednesday, August 30, 2006

Wag the Dog

Insteresting intro today to the movie "Wag the Dog."
Though a quite extreme storyline, I was a little more awakened to how journalism and the media controls and sets the agenda for Americans and their political preferences. Sortof makes me wonder....what really IS true that is coming from the mouths and fingers of journalists these days? If we can't trust what the TV news is saying, how can we trust the internet, newspapers, radio....Will we ever know the truth about our political candidates, about our political system, about whether or not the wars and nuclear weapons are as dangerous/safe/non-existent as the media informs us that they are.
Thank God, this is NOT the end. Thank God that the rulers and professionals and presidents and kings of the earth are nothing but mere humans just like us, who make mistakes, who are not all-knowing and all-powerful..who are merely...mortal.
Thank God that though we cannot find truth in the world's eyes, we CAN find ultimate truth from the Creator of the Universe, through the Bible and through the knowledge of the Sovereign God.